Why did the foundations for mistrust and suspicion between...

Why did the foundations for mistrust and suspicion between the members of the Grand Alliance already exist by 1945? In 1945 the war had been fought on one side by the nations of Great Britain, USA and USSR, the members of the Grand Alliance achieved victory in WW2. It was more important than ever the victorious powers remained united as they faced the enormous task of reconstructing war torn Europe. However, as they sought to do this, their unity was already weakened by the existence of mistrust and suspicions between them. Despite the outward appearance of unity, these nations were fundamentally divided by their ideological rivalry which had already existed between them since 1917: the disagreements and strains they experienced; and†¦show more content†¦Two sides argued about the opening of a second war front against Germany; as Stalin wanted the USA and Great Britain to invade Western Europe in order to relieve pressure on the Red Army in the east. Knowing that Stalin approached a different aspect of leadership, with his dysfunctional personality and suspicious nature, he remained war y of capitalist West authority, actions that the USA choose to take only proved his xenophic style of leadership to be expressed in his government. As early as 1942, Roosevelt promised to this however his following actions contributed to the suspicions. In the end the D Day landings didn’t occur until June 1944; in the meantime millions of Russians had died. The preoccupation with Stains obsession with Soviet security, USA wasn’t in a position to appreciate USSR deep sense of insecurity in 1945. This delay drove Stalin’s suspicions that USA and Britain were hoping that Germany and the USSR would ‘kill each other off.’ This theory was viewed by many people; the revisionist. They asserted the USA’s policies of capitalist expansionist such as not helping USSR, was primarily responsible for the onset of the Cold War. The war never saw Russia and the USA fight alongside each other. Also, Soviet spies infiltrated the Manhattan Project in Los Alamo s, New Mexico where US scientists were attempting to build the first atomic bomb; this soviet operationShow MoreRelatedGame Theory and Economic Analyst83847 Words   |  336 Pages After taking the reader through a concise history of game theory, the contributors discuss such topics as: †¢ †¢ †¢ †¢ †¢ †¢ the connections between Von Neumann’s mathematical game theory and the domain assigned to it today since Nash the strategic use of information by game players the problem of the coordination of strategic choices between independent players in non-cooperative games cooperative games and their place within the literature of games incentive and the implementation ofRead MoreOrganisational Theory230255 Words   |  922 Pagesapplication and consideration of how managment practice is formed and shaped by ideas and concepts. The authors have brought their wealth of experience and understanding and provided the field with an imaginative resource to address the dynamics between theory and practice. Dr Susanne Tietze, Bradford University, UK The key to success for managers is not only to be result oriented but also to be wise in their decision making. This requires that they have a deeper than superficial understanding of

HIV/AIDS in Botswana. - 1525 Words

An estimated 25 million people in Africa were living with AIDS in 2003 (AIDS and HIV Statistics for Africa). In Botswana alone, the AIDS prevalence rate is an immense 36.5% (HIV and AIDS in Botswana). In Botswana, AIDS has been an ongoing epidemic since the first case reported in 1985 (HIV and AIDS in Botswana). AIDS is caused by the Human Immunodeficiency Virus (HIV), which weakens a person s immune system causing them to be more susceptible to infectious diseases such as meningitis, pneumonia, the flu, and many other diseases. Though AIDS does not directly kill people, the infectious diseases will frequently become fatal. AIDS is transmitted through both homosexual and heterosexual intercourse, blood transfusions with HIV positive†¦show more content†¦The population of Botswana below the poverty line is 47% (CIA-The World Factbook-Botswana). Botswana s people have very poor living conditions and many of the people do not have access to safe drinking water. After contractin g the HIV virus, one s immune system is much more susceptible to infectious diseases; these diseases are brought by the unsafe drinking water or the unacceptable living conditions. These more-susceptible people may catch infectious and fatal diseases. The poor people also have reduced access to health services. When Botswana s HIV infected people are exposed to an unhealthy environment or unsafe water, they are very likely to be infected by diseases that their slowed immune systems cannot fight off. This results in many more deaths of AIDS infected people. Poverty can also cause more HIV transmission. It is common for young girls to have sex with men to get money to pay for schooling or food (AIDS in Africa). This is not right and is putting these young girls at risk of infection; young girls should not need money bad enough to have to get it from a man by having sex with him. Also, with poverty comes a lack of education, education about the horrors of AIDS and how to prevent it. Th ere needs to be a solution for the half of Botswana that lives in poverty and does not receive a properShow MoreRelatedThe Epidemic Of Botswana, South Africa Essay1282 Words   |  6 Pagesdirected towards reducing the amount of HIV/AIDS cases that continue to rise each year, they have chosen to implement failed policies or none at all. Countries that have attempted to enact government policy to try to decrease the spread of the epidemic has ultimately failed in a broad sense. The epidemic is known as the Acquired Immune Deficiency Syndrome (AIDS) and the virus Human Immune Deficiency Virus (HIV) (†¦). For this research paper, the countries of Botswana, South Africa, and Zimbabwe will beRead MoreThe Republic Of Botswan A Country With A Fairy Tale Success Story1643 Words   |  7 Pages The Republic of Botswana is a country with a fairy tale success story. It began as an independent country that was one of the poorest in the world, and built itself up to be an African success story. It is a landlocked country, which most often means its fate is left in the hands of the surrounding countries. Botswana built a very successful diamond mining empire as well as a cattle industry, and has grown into a successful middle-income country. The Republic of Botswana is considered to be oneRead MoreReligion And Africa By Jenny Trinitapoli And Alexander Wienreb1414 Words   |  6 PagesIn the book Religion and AIDS in Africa by Jenny Trinitapoli and Alexander Wienreb, describe the role that religion plays in interpreting, preventing, and coping with HIV/AIDS in sub-Saharan Africa. In my view, the variation across countries in Sub-Saharan Africa (SSA) is due, in part, to different health care and political/government systems. 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In Southern Africa, the health systems also struggle with governmental inefficiencies. An example of this can been seen when examining the story of a doctor from Botswana in the early 2000’s. Ndwapi Ndwapi was born and raised in Botswana, but attended medical school in the United States (Hilts). When Ndwapi returned to Botswana in order to work, even though he was specialized, he was forced to follow the government’ health system and start working at a low ranking job. Not only was this a lowRead MoreColonization in Botswana1606 Words   |  7 PagesThe Impact of Colonization in the Country of Botswana Botswana’s peaceful transition to independence was unique and historical on the continent of Africa; yet Botswana’s road to a stabilized government and economic success lack perfection. Unlike any other country in Africa, Botswana applied for their independence from the British and their request was accepted. Simultaneously the British became the protectorate over Botswana territory at the request of the Tswana chiefs. According to GretchenRead MoreHistory of the U.S. Peace Corps Essay630 Words   |  3 Pagesthe federal government. The Peace Corps is organized into groups of volunteers and trainees that are placed in different developing countries according to their cause. Some of these causes include: education of children and adults, health and HIV/AIDS, environment, business, agriculture and youth. There are currently 7,733 volunteers and trainees in 72 different countries. The total numbers of volunteers are 178,000 since 1961 and have served a total of 138 countries. The majority of the volunteersRead MoreThe Aids Epidemic Of Botswana1850 Words   |  8 Pagesfacing many challenges, including starvation, poverty, Ebola and AIDS. AIDS, however, has become Africa’s biggest hurdle. Botswana, located in Southern Africa, has been hit the hardest by the AIDS virus with over 23% of its population contracting AIDS. In order to help fix the AIDS epidemic in Botswana, multiple things need to be reviewed, such as understanding how AIDS spread throughout Botswana, where the region currently stands on the AIDS virus, and the three solutions on how to prevent the rise in

Dear Doug 1 Free Essays

Dear Doug I am glad to hear that you are settled in and that everything is well. It is also a relief to hear that you and your roommate seem to be getting along and I hope that your friendship with Nathan will grow. I have thought about your questions and decided on some ways to help you explain, and help Nathan interpret and understand Christianity. We will write a custom essay sample on Dear Doug 1 or any similar topic only for you Order Now In my life I have experienced the same situation you mentioned about Christian terminology and what it means to be a Christian. I grew up in a Christian home under Christian principles and it had not occurred to me â€Å"why do I believe in Christianity†? Of course this did not occur to me until I was older and had thought about it for some time. I thought about this world and how it could have been created not by mere chance but by something or someone far more intelligent than mere humans, not by chance. This universe and everything in it was created with superior intelligence and for a purpose. I looked into Christianity and saw how God created the earth; a being far above humans because we were made by him; a perfect powerful all knowing being who created us in his likeness to serve a distinct purpose in this world, rather than leaving it up to mere chance. I knew there had to be a reason for this world and a good one! I looked farther into Christianity and the story of how God created the earth called the Gospel. I am sure you have heard of the Gospel and read the story, but you must take into account many things before you explain it to a non-Christian. Many non-Christians are not familiar with Christian terminology because they have not looked into Christianity and read the Bible to understand our belief, and we as Christ’s followers must explain the Gospel in a simplified way for people who are not familiar with certain Christian terminology so they can understand the concept and become more familiar with the terminology. One way you can simplify the meaning of these words is to define them and simplify them in a way that you clearly present the meaning of that word. An example would be instead of saying we are sinful people, you could say we are disobedient or you could define sin as bad behavior or actions that you commit. Use words that people use on regular bases to define a certain word, which will give them a better understanding since they already understand the correct meaning of that word to better understand any Christian terminology. You may not have known, but you have already or at least started to formulate and create your own worldview. A worldview is exactly what it sounds like, it’s the way we interpret, understand, and our opinion about the world and how we view it. A worldview is how you see the world and your opinion or idea of reality. Norman Geisler and William Watkins give a very well thought out worldview explanation and an example that may help you understand, â€Å"It is an interpretive framework through which or by which one makes sense of the data of life and the world. † A worldview is like a pair of glasses and the only way to view the world and everything in it, is through the pair of glasses, and like the prescription of glasses, everyone’s worldview is different. Now that I have given you an understanding of a worldview I will do my best to explain to you what a Christian worldview is. A Christian worldview would basically be a Christian influence on how you shape your worldview. A Christian worldview would be based on Christian principles that you’ve read and learned about in your life. How you view the world and reality would be based on Christian morals and ethics rather than a different world view based on society’s standards. A Christian worldview is typically a brighter more positive outlook on life rather than a worldview not based on Christianity; it gives you more of a purpose and reason for the questions what? , why? , and how? Your last question I also struggled with and still do from time to time. We all know that we have accepted Christ into our hearts but the greater reason is why. I have asked this question to myself many times and sometimes feel over whelmed, but there is a reason. Take a look around this world; it is full of proof and purpose. The intelligence that was required to form this world was more than mere chance but above normal human intelligence. God a supernatural being who is perfect created this earth for a purpose and with intelligent design. You yourself were made for a purpose and you yourself are far more complex to be created out of mere chance. Also the sacrifice that God made for us to have another chance even though we wronged him, beyond human means of forgiveness, it amazes me how someone could love us so much; still wanting to obtain a relationship with us. Even when we show disobedience and repetitively wrong God he will still forgive us if we truly and honestly ask for forgiveness from him. He gave us free will to make our own decisions to disobey him or to love him. I hope that this letter has assisted you in understanding your questions and I would be glad to attempt and answer more, so keep thinking and writing! I hope everything with your roommate goes well, Daniel How to cite Dear Doug 1, Essay examples

Emerging Tourism Industry in Asia

Question: Describe about the Market Research Project on Consumers Perception about Emerging Tourism Industry in Asia? Answer: Executive Summary This assignment will be dealing with the customers perception on the basis of the tourism industries in Asia. The factors that affect the customers perception along with impact and necessity of it in budding tourism industries of Asia are also explained. This showed that the safety of the places, the premium quality of the services and the honestly and behavior of the customers affected the tourism industries majorly. Moreover, the betterment of the tourism industries also has strong impact on the economy and GDP of the country as it increases the employment of the people. Chapter1: Introduction 1.1 Research Background Zhang (2015) commented on the fact that the tourism industry in Asia is budding at a rapid pace. From the opinion of WTTC that is World Travel and Tourism Council it is predicted that the tourism industry will be growing in Asia by nearly 6% every year. This is considered to be the fastest rate of expansion related to nay section in the world (Hui et al. 2007). On the other hand, consumer perception is one of the most important parts in the hospitality sector that includes the tourism and servicing. According to the opinion of Amaro and Duarte (2015) depending on the consumers perception, the tourism industry of Asia is affected to a good extent. This is because; the customers play an important role in the intensification of tourism industry in Asia. In addition to this, the more travel and tourism will be flourishing in Asia; it will not only increase the leisure and business but will directly affect the economy of the country along with job opportunities (Apec.org, 2015). 1.2 Research Objectives To understand the impact of consumer perception on the growing Tourism Industry in Asia. To understand the factors that affects the customer perception towards the expanding tourism industry in the Asian countries. To understand the importance and necessity of customer perception in the expansion and growth of tourism industry in Asia. 1.3 Research Aim Through this research work, the researcher aims in understanding the importance along with the factors that affect the customer perception. This also further aims in analyzing and how does it sheds its impact on the growing industry in tourism in Asia. 1.4 Research Questions In order to get the answers of some significant questions, the researcher conducted the research work. The questions are listed below- How the consumer perception will affect the tourism industry in Asia? How effective is the perception of customers on the business of tourism industry? 1.5 Rationale of the study With the emerging global tourism, Asia has also kept its footsteps in the emerging tourism industry. From the studies, it is revealed that among the most visited destinations in the world, Asia is one of them. It is increasing in a rapid pace that has facilitated the growth in business of the tourism industry in Asia. As it is increasing, it is also important to understand the requirements, wants and perception of the customers that play a crucial role in this. 1.6 Problem Statement Though the tourism business is an emerging one in the market of Asia, it faces several problems that need to be overcome for the success of the tourism business. The problems that the tourists face generally are the security problems, linguistic problem, accommodation, and food as well as lodging problems. So, the Asian market in order to satisfy the customers needs to look after these matters to the maximum extent for the welfare of the customer. 1.7 Structure of the study 1st Chapter: Introduction: This section will be dealing with the research background, problem statement, rationale of the study as well as research aims and questions that explains the impact of consumers perception on emerging tourism industry in Asia. 2nd Chapter: Literature Review: This chapter takes into account the necessity of understanding the customers perception. Moreover it also aims in explaining how these factors help the emerging industry of tourism in Asia. 3d Chapter: Methodology: This section will be dealing with research work along with research design, sample size and research approach. 4th Chapter: Findings and Discussions: This section will be dealing with the questionnaires asked to the customers 5th Chapter: Conclusion: In this section vivid explanation and analysis of the findings is done. Chapter 2: Literature Review 2.1 Introduction Chen and Chen (2010) have commented that tourism is a perfect mixture of both tangible and intangible services that the tourists experience. According to the global statistics, it is seen that the tourism industries has occupied the second largest industry in the global world. Moreover, it has an impact on the GDP of the country along with the increase in employment and other industrial growths associated with tourism industries. According to the opinion of DiPietro et al. (2013) depending on the tourists perceptions and experience the tourism industries are affected to a considerable extent. Moreover, the brand image of the tourism industry also plays a crucial role in affecting the customer perceptions as well as attraction towards the flourish of the industry (Rittichainuwat, 2013). This section of the literature review discusses with the customer perception and the factors that affects the customers perceptions towards the tourism industries in Asia. In addition to this, the impact of customer perception that affects the tourism industry and the necessity of customer perception are also discussed vividly. 2.2 Customer perception From the opinion of Fuller (2013) customer perception refers to the outlook and observation of the customers towards any product or service. In tourism industries, customers play a major role in expanding the industry as well as giving an impact on the industry (Reisinger and Turner, 2012). Based on the services the tourists receive as per their needs and requirements and the level of their expectations, the perceptions regarding those places are made. In addition to this, Gjerald and Lyngstad (2015) also had an outlook that the satisfaction of the customers depends on the availability of the customer services, the quality of the service and the fulfillment of the expectations of the customers (Hall, 2004). It is also seen that the customer perception have a large impact in the Tourism industry in Asia since it also takes into account both Word of Mouth and Electronic Word of Mouth (Eturbonews.com, 2015). 2.3 Tourism Industry in Asia According to the opinion of Harrill (2004) with the increase in global tourism industries, Asia is also emerging as one of the most promising industry that is surely throwing a positive impact on the market. Since the opportunities in Asia are vast in quantity and are diverse in the same time, Asia is blessed with all the characteristics that the tourism industry needs to have (Huang, 2015). The factors that the tourism industries need to remember about is the cleanliness, room rates, location, service quality, security as well as reputation of the place as well as he hotels over there. In addition to this, Hall and Page (2014) had an opinion that the strategic insights, knowledge and the usage of best services help the tourism industry to flourish to the maximum in Asia. In tourism industry, Asia is thereby making a distinctive platform that takes into account the various key factors that are essential; for a successful tourism industry in Asia. In addition to this, according to the outlook of Hitchcock et al. (2013) it is also to be remembered that the travel and tourism industry have a positive impact on the cultural, social economic as well as educational sectors of Asia. Moreover it also improves the relationship of the international tourists with the Asian people that also will impact directly on improvement of relationship between countries (Johnson et al.2007). 2.4 Factors affecting the customer perception in Tourism industry Ishida et al. (2013) commented on the essential piece of information that there are several factors that affect the tourism industry in Asia and also affects the customer perception. Statistically it is seen that the depending on the interest and needs of the customers the tourism industry in Asia is affected to a considerable effect (Pizam and Mansfeld, 2013). The factors affecting the customer perception are given below- Quality of the services provided- According to Jin and Pearce (2011) the perception of the customers largely depends on the quality of the services provided. This is because; depending on the quality of service the tourists will be getting as they will be visiting the new places affect the service quality. Law (2005) commented that the tourist needs to be satisfied and happy with the services since based on that the tourism industries will be flourished in future. Security of the customers- Another major issue that the customers considers while travelling into the Asian countries is the security of the customers. According to the opinion of Lee et al. (2011) the customers always tend to travel to those places that they find safe since security of the customers is an essential fact. Security ensures the security of life, security of women, belongings as well as personal properties that the visitors carry along with them at the time of travelling (Brannen, 2009). Cleanliness and honesty- From the verdict of Leung et al. (2013) the customers are also lenient towards those hotels and places that are rather clean and hygiene in nature. This is because, they prefer cleanliness in order to keep themselves safe from any kind of diseases that can occur in the Asian countries either from water borne or air borne. Moreover, the honesty of the local residents, hotels also throws impact regarding the place and also affects the tourism industry to a huge extent (Ammi, 2007). Brand image- Another major factor according to the opinion of Li et al. (2013) is the brand image of the place and the hotels affect the perception of the customers in visiting those places. This is because depending on the brand image, the tourists come to know about the places vividly. Moreover this also helps in increasing the tourism industry to a great extent (Cameron, 2009) 2.5 Impact of customer perception on the tourism industry Chon (2013) commented on the fact that customers play a crucial role in the tourism industries and have a good impact on the business of it at the same time. Depending on the customer perception and feedback, the percentage of other tourists visiting that place will be affected to a certain extent. Moreover, from the opinion of Gautam (2012) the travel and tourism industries increases the relationship between the countries that also improves the communication, growth of multiple other industries that are directly or indirectly associated with tourism industries. Moreover, a good perception of a place also makes the tourists in providing good feedbacks of the place via WOM and EWOM (Kantarci et al. 2014). As a result, according to the opinion of Mohamed Shaffril et al. (2014) the better the feedback will be received regarding a place, the better will the arrival of tourists to those places for enjoying both the scenic beauties and hospitality of the localities. In addition to this, Pearce (2012) also commented that based on customer perception on the tourism industries, the additional industries that grows along with the development of tourism industries are also increased. This gives a strong sense of development and increase in economic flourish of the countrys economics. A good customer perception increases the flow of tourists within the countries. From the viewpoint of Richardson and Butler (2012) the domestic economic activity gets expands along with the increase in foreign exchange. Apart from this, a good review of the tourists regarding a place encourages the investment for the expansion of infrastructure in order to facilitate sustainable growth (Munar, 2011). 2.6 Necessity of customer perception According to the opinion and outlook of Ruhanen and Shakeela (2013) the customer perception is necessary in order to give a strong impact on the places that has been visited. Based on the customer satisfaction, the tourism of certain places has good impacts and depending on it the industries flows. Moreover, customers perception depends on the local attractions, accommodation facilities as well as security and other facilities. Ryan (2011) commented that absence of these facilities largely affects and gives an impact on the customer perception that directly affects the tourism industry of that place as well as the economy of the country. In addition to this, the customer satisfaction also depends on the availability of quality services along with the places that they visit. Apart from this, Yang and Khoo-Lattimore (2015) also commented that based on the customers needs and wants and requirements, the places of visits are cleaned and hygiene factors are also maintained along with the security of the places. Based on these factors, the perceptions of the tourists can change that is necessary to bring positivity in the tourism industries (Wilson, 2015). Apart from this, Vong et al. (2015) also commented on the fact that the tourists if receive negative quality of services from the places where they visit, then the tourists will be receiving the negative perceptions. This will therefore lead to low quality feedback to the other tourists that will lead to the fall of the tourism industry. So, from the opinion of Ye et al. (2012) in order to improve the perceptions of the tourists, the services need to be premium quality and moreover the people also need to be honest in their approach. 2.7 Conclusion This section of the assignment deals with the customer perception and tourism industry that is budding in Asian countries. Moreover, the factors affecting the impact of customer perception in Tourism Industry that includes quality of the service, security of the customers, cleanliness and hygiene along with brand image are discussed vividly. In addition to this, the impact of customer perception in tourism industry and the necessity of customer perception are also discussed that have impact on the tourism industry. Chapter3: Research Methodology Goddard and Melville (2015) commented that research methodology is a procedure that provides help and support to the researcher in order to conduct the research work successfully and methodically. This is the blueprint of the research work that helps in conduction of research work. According to the opinion of Lancaster (2012) the researcher has adopted the descriptive approach that will help the researcher in relating the objectives from the facts that are available. The relationships between the findings as well as objectives are elaborated in the whole research system. Moreover, from the view point of Khan (2015) the research design that the researcher has planned to adopt is descriptive research design that helps in exploring the whole topic. This includes the collection of data as well as its methodical analysis that also includes the findings as well as facts that the researcher has received. In addition to this Kothari (2004) also commented that the researcher has chosen positi vism philosophy that helped the researcher in understanding different parameters. Lepp and Gibson (2003) commented on the fact that the researcher has adopted both primary sources and secondary sources for collecting the data. The primary sources include the quantitative questions asked to the tourists and the qualitative questions that are asked to the managers (Hall, 2004). The secondary sources include the books, journals, articles, websites etc that helped the researcher in collection of secondary data. Moreover Kumar (2005) also commented that based on those sources also the research work is done. The researcher also even planned to take a sample size of 100 tourists and 5 managers that are directly linked with the tourism industry of Asia. Moreover, the researcher also had taken into account the ethics while conducting the research. Severt et al. (2009) had commented that the researcher didnt hurt the sentiments of anyone while collecting the data and neither has modified any kind of data that are collected. In addition to this, there were certain limitation s such as time and budget constraints (George Assaf, 2012). Chapter 4: Findings and Discussion 4.1 Introduction This section of the research work will be dealing with the quantitative questionnaire asked to the tourists and the qualitative questionnaires that are asked to the managers. Depending on the data collected, the data are analyzed and henceforth the researcher has drawn conclusions from that. 4.2 Quantitative Research What is your gender? Options No. of Respondents Total Respondents Response % Male 65 100 65 Female 35 100 35 Table 1 Chart 1 Findings: It can be seen that about 65% male were involved in the survey whereas 35% were female that took part in the survey. Discussion: It can be discussed from the accumulated data that males were high in numbers to give their views about the tourism industry in Asia. As the sample is collected on random basis therefore, more males came into account in comparison to females. Do you agree that tourism industry in Asia is booming? Options No. Of Respondents Total Respondents Response % Agree 36 100 36 Strongly Agree 22 100 22 Neutral 18 100 18 Disagree 16 100 16 Strongly Disagree 8 100 8 Table 2 Chart 2 Findings: It can be observed that most of the respondents around 58% agree that tourism industry is expanding in Asia to great extent. On the other hand, about 24% participants think that tourism industry is not booming whereas 18% have neutral view. Discussion: From the findings, it can be said that respondents believe that tourism industry is growing in Asia. They have such view as they think that globalization has opened the market for Asian nations which attracts tourist to visit different places and explore the Asian culture. On the contrary, the respondents that have opposite view think that tourism industry in Asia is not booming as Asian nation do not provide great travelling experience. How far do you agree that consumers perception have impacted tourism industry? Options No. Of Respondents Total Respondents Response % Agree 34 100 34 Strongly Agree 23 100 23 Neutral 19 100 19 Disagree 17 100 17 Strongly Disagree 7 100 7 Chart 3 Findings: More than 57% of the respondents agree that consumer perception has serious impact on the tourism industry. On the other hand, the more than 24% of participants think that perception of consumer does not really impact tourism industry. Discussion: Most of the respondents agree with that consumer perception has impact on tourism industry as they believe that tourism industry runs on tourist and large number of customers. Therefore, if tourism industry does not consider or study the consumer perception that it can ruin the business of tourism industry. On the other hand, the respondents that disagree with the statement have a thought that the increase in the service quality of tourism industry has impacted tourism industry. What are the factors that influence consumer perception towards expansion of tourism industry? Options No. Of Respondents Total Respondents Response % Rates 38 100 38 Service 30 100 30 Staff Support 14 100 14 Safety 18 100 18 Table 4 Chart 4 Findings: It can be known that 38% of respondents consider rates relating to tourism whereas 30% rely on service. Rest of the 14% concentrates on staff support and 18% on safety during travelling by the tourism industry. Discussion: It can be discussed from the gathered information that most participants chose rate factor which that influence the tourism industry expansion as low rates from the industry can pull large customer circle. Moreover, the people of Asia are price sensitive. Therefore, it can help industry to gain customer. On the other hand, the prompt service is the second factor which is most sought by the people as they want to explore places in quick time and with higher comfort. Do you agree that consumer perception play effective role in expansion and growth of tourism industry? Options No. Of Respondents Total Respondents Response % Agree 31 100 31 Strongly Agree 25 100 25 Neutral 19 100 19 Disagree 15 100 15 Strongly Disagree 10 100 10 Table 5 Chart 5 Findings: More than 56% of participants agree that perception of customers has valuable role in tourism industry growth whereas more than 25% disagree with the fact. Discussion: It can be mentioned that perception of customer helps tourism industry to understand the requirements of customers so that best service can be delivered. The customers can have perception relating to availability of transport, travel/tourist guide, quality food, etc. Apart from that, the people that do not believe have a view that it is the service of the tourism industry that helps in growing tourism industry. Are you satisfied with the ambience of bars and restaurants and food in Asia? Options No. Of Respondents Total Respondents Response % Satisfied 32 100 32 Strongly Satisfied 22 100 22 Neutral 26 100 26 Dissatisfied 14 100 14 Strongly Dissatisfied 6 100 6 Table 6 Chart 6 Findings: Most of the respondents are pleased with the type of service provided in Asia whereas more than 20% are not satisfied with the ambience relating to restaurants and bars and food quality. Discussion: It has been understood that participants have positive view as they might have tried the cuisine and other services in Asian tourism industry. On the other hand, respondents that are dissatisfied might have a view that the cost of such services might be too high for them nd due to that they are not able to enjoy best services. 4.3 Qualitative Research How consumer perception has impacted tourism industry growth in Asia? The managers have pointed that behavior and perception of consumer has forced the tourism industry to change so that they can cater large customer from different places. The tourism industry is giving due to importance to their inner parts so that quality service can be delivered to consumer and meets their expectations. What factors affect the perception of consumers towards tourism industry expansion in Asian nations? The other manager has mentioned that factors relating to price and quality tourism service help the tourism industry to expand and grow. The customers are price sensitive and reasonable charge for the service will help the industry to attract consumers and meet up the price and quality perception of the customers. Why it is important to understand the consumer perception for the growth of tourism industry? The other manager has pointed that understanding the consumer perception helps in knowing the requirements of customers regarding price, service, food, hotels, transport, etc. Therefore, understanding these factors helps in growth of industry in Asia to a better scale. Chapter 5: Conclusion 5.1: Linking Objectives 5.1.1: To understand the impact of consumer perception on the growing Tourism Industry in Asia. The researcher has observed from the Table 3 of quantitative and question 1 of qualitative that there is serious impact of perception or expectation of customers on the tourism industry which helps industry in Asia to grow and provide required services to the consumers that can generate better return. Moreover, it can help in the exposure of nation in global scale that can assist in gaining large customer circle from around the world. 5.1.2: To understand the factors that affects the customer perception towards the expanding tourism industry in the Asian countries. The researcher has found from the table 4 and question 2 that perception of consumers is mostly influenced by rates/price, service, staff support and safety. Therefore, it would help the tourism industries in Asia to register growth and earn better income from the industry. The factor has most impact on the perception of consumer is price as with low charges the consumers can explore more places and also different variety of foods. 5.1.3: To understand the importance and necessity of customer perception in the expansion and growth of tourism industry in Asia. The data of table 5 and question 3 provide an effective learning that customer perception has an important role in expansion of tourism industry and its growth. On the other hand, it can be understood that tourism industry can know the factors that strikes the customers to visit different places. Therefore, if the mind of the customer is studied in right direction then it can assure tourism industry growth in Asia. 5.2 Future Scope of the Research Since the tourism in the Asian countries is growing in a rapid pace, the future scenario will be different from that of todays present scenario. With the increase in development of the places as well as improvement of quality of services, the tourism industry is flourishing. As a result the scope of the study has also expanded to a good and a considerable extent. References Amaro, S. and Duarte, P. (2015). An integrative model of consumers' intentions to purchase travel online. Tourism Management, 46, pp.64-79. Ammi, C. (2007). Global consumer behavior. London: ISTE. Apec.org, (2015). Tourism - Asia-Pacific Economic Cooperation. 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Jin, Q. and Pearce, P. (2011). Tourist Perception of Crowding and Management Approaches at Tourism Sites in Xi'an. Asia Pacific Journal of Tourism Research, 16(3), pp.325-338. Johnson, R. B., Onwuegbuzie, A. J. and Turner, L. A. (2007) Toward a definition of mixed methods research, Journal of Mixed Methods Research, 1(2), pp. 112-33 Kantarci, K., Uysal, M. and Magnini, V. (2014). Tourism in Central Asia. Toronto: Apple Academic Press. Khan, (2015). Research Methodology. pp.1-75. Kothari, C. (2004). Research methodology. New Delhi: New Age International (P) Ltd. Kumar, R. (2005). Research methodology. London: SAGE. Lancaster, G. (2012) Research Methods in Management, 4th ed. Oxford: Elsevier. Law, R. (2005). Technology strategies for the hospitality industry. Asia Pacific Journal of Tourism Research, 10(2), pp.217-219. Lee, S., Jeon, S., and Kim, D. (2011). The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea. 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Importance of healthy living free essay sample

Some highlights in having a healthy lifestyle is to exercise on a daily basis and having a good eating cycle. You shouldn’t pressure yourself into doing something that you don’t really want to do. It’s important to realize that you need to have a good idea of what you decide your lifestyle plan should look like. My definition of living a healthy lifestyle would be to remember to be active and have a healthy eating style. For instance if you aren’t active it could lead to getting a heart disease, two types of diabetes , a high blood pressure , high blood cholesterol , and having a stroke. But if you are active it has more positive results. And if you don’t maintain a healthy eating style life if you eat to much each day it could lead to weight gain , and yet again diabetes (Vaesa). And if you don’t eat enough then you could be bulimic or anorexic and etc. We will write a custom essay sample on Importance of healthy living or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page which could lead to bone thinning , kidney damage, and heart problems. Some people even die from these problems (â€Å" Anorexia Nervosa Topic Overview â€Å"). To help maintain this situation in my life and also in other’s, I’d try to convince whoever is insecugre about themselves and convince them to not try to lose weight in a unhealthy manner and warn them about the consequences from having this sort of action. Also to remember to stay healthy and never have contact with this sort of matter. And I believe my decision on the impact in having a healthy lifestyle is a statement that could change the lives of many people around the world and not just myself but it could decrease the chance of these unhealthy actions. Communities could assist individuals in living a healthy lifestyle by helping people remember to eat healthily on a daily basis which includes breakfast, lunch, and dinner. Having grains, vegetables, fruits, dairy, and protein is good for your health. Make sure that people have the average amount of exercise each day. But our government has changed many things in our environment including changes in the lunch menu. The â€Å"NBA FIT Live Healthy Week 2014† which had players from different teams and featured chefs for example Rachael Ray and etc. , also how â€Å"Nickelodeon† would shut down an hour of tv shows, just for kids to go out and be active. Also how First lady Michelle Obama had improved our lunch menus for maybe the less fortunate whose families cant afford to have a good meal each day for themselves. Our former mayor Michael Bloomberg banned extra large soft drinks in the New York State ( CBS News Staff ). In conclusion, the importance of having a healthy lifestyle is a really big part of you. Living healthy could lead to to things that you will forever be thankful for and some things you could regret for the rest of your life. Having a healthy life depends on your choice of whether you’re willing to maintain on living a healthy lifestyle.

Herman Melville essays

Herman Melville essays Herman Melville was an American novelist. He was a major literary figure whose exploration of psychological and metaphysical themes foreshadowed 20th-century literary concerns but whose works remained in obscurity until the 1920s, when his genius was finally recognized. Melville was born August 1, 1819, in New York City, into a family that had declined in the world. He was the third child of eight. The Gansevoorts were solid, stable, eminent, prosperous people; the (Hermans Fathers side) Melvilles were somewhat less successful materially, possessing an unpredictable, erratic, mercurial strain. This difference between the Melvilles and Gansevoorts was the beginning of the trouble for the Melville family. Hermans mother tried to work her way up the social ladder by moving into bigger and better homes. While borrowing money from the bank, her husband who died when Herman Melville was only 12, was spending more than he was earning. It is my conclusion that Maria Melville never co mmitted herself emotionally to her husband, but remained primarily attached to the well off Gansevoort family. Allan Melville was also attached financially to the Gansevoorts for support. There is a lot of evidence concerning Melvilles relation to his mother Maria Melville. Apparently the older son Gansevoort who carried the mother's maiden name was distinctly her favorite. This was a sense of alienation that Herman Melville felt from his mother. This was one of the first symbolists to the Biblical Ishamel. He attended Albany Classical School in 1835. He left the school and was largely autodidact, devouring Shakespeare as well as historical, anthropological, and technical works. From the age of twelve, he worked as a clerk, teacher, and farmhand. In search of adventures, he shipped out in 1839 as a cabin boy on the whaler Acushnet. Upon returning to the U.S. he taug...

Organisational Behaviour Issues Essay Example | Topics and Well Written Essays - 3500 words

Organisational Behaviour Issues - Essay Example Cambridgeshire is a county council in Cambridgeshire, England. It came into existence in 1889, following the enactment of the Local Government Act of 1888 (Cambridgeshire County Council, 2011, p.1). It is an organization which draws its employees from a variety of ethnic and racial backgrounds. It also employs people from both genders, irrespective of their age and whether they are physically disabled or not. Therefore, as an organization of a diverse nature, the Council has put in place structures to accommodate everyone as it strives to benefit from everyone’s skills, innovation, and creativity. The Council attributes its success, partly, to its successful handling of its diverse nature. According to Mullins (2007), diversity in an organization may lead to either its success or failure, depending on how it is handled. Therefore, it plays a very vital role in organizational behavior. As such, every manager with a strong passion to succeed in their duties should not only try a nd understand the diversity within their organization, but they should also effectively capitalize on it (Mullins, 2007). I believe Cambridgeshire County Council has been doing relatively well because its management has made sure that it has managed its diversity at the optimum level. This has, in turn, helped the Council to make a big step in developing its employees. It has, in the recent past, dropped assimilation and highly promoted acculturation throughout its activities (Cambridgeshire County Council, 2010, p.1).... Therefore, as an organisation of a diverse nature, the Council has put in place structures to accommodate everyone as it strives to benefit from everyone’s skills, innovation, and creativity. The Council attributes its success, partly, to its successful handling of its diverse nature. According to Mullins (2007), diversity in an organisation may lead to either its success or failure, depending on how it is handled. Therefore, it plays a very vital role in organisational behaviour. As such, every manager with a strong passion to succeed in their duties should not only try and understand the diversity within their organisation, but they should also effectively capitalise on it (Mullins, 2007). I believe Cambridgeshire County Council has been doing relatively well because its management has made sure that it has managed its diversity at optimum level. This has in turn helped the Council to make a big step in developing its employees. It has, in the recent past, dropped assimilati on and highly promoted acculturation throughout its activities (Cambridgeshire County Council, 2010, p.1). Leadership The Council has also tried to move away, as far as possible, from a somehow dictatorial form of leadership it used to employ, to a kind of participative style. This has been a way of handling power and politics issues within the organisation. To gain cooperation from subordinate employees, managers treat organisational leadership as a political issue; whereby people the employees are allowed to participate in the organisational activities with limited boundaries, and clearly knowing what they are bound to gain from the activities (Steer and Bigley, 1996, p.302). Today its management invests so much on its

History of Vitamins Term Paper Example | Topics and Well Written Essays - 1250 words

History of Vitamins - Term Paper Example form cities and spared the nomadic lifestyle in which they served as hunter gatherers, they started to grow crops and increase their knowledge of agriculture. The ancient Sumeria scribes soon noticed that one’s health is greatly affected by the food one consumes. The shaman priests of the preceding tribes were primarily aware of this fact already when the scribes of Sumeria began to unravel the nutritious secrets of food. However, the nutritious value of food was not studied in quite detail until the city states of Babylon and Mesopotamia took their turn. These states studied food and recorded the nutritious value of individual food components upon tablets made of clay. It is quite unfortunate that most of these early clay tablets have either not managed to survive over the course of centuries or else, have been covered up by tons of sands in the desert areas. People of the ancient Egypt new some foods that could be consumed with the intention of improving one’s vision in the night. Thus, it can be said that the history of vitamins had born long ago, but the original insights could not be maintained or improved over the centuries. Practical advances in the field of medicine and nutrition were made by the ancient Romans, Greeks as well as Arabs, but their knowledge to prevent the diseases from occurring was limited. They had placed their main emphasis upon the curing process only after the illness’s symptoms would begin to show up. The work of early herbalists was often looked at with immense suspicion and the preventive potions suggested by them were largely refuted by the public in general. Ancient people would think of the early herbalists as witches and wizards. People of Europe adopted an even more outrageous approach towards the herbalists because of the fact that the Church was in general not supportive of the discussion of science and would primarily think of it as extremely precarious blasphemy. Therefore, millions of people in need of vitamins of

Switched at Birth and Kinship Implications Essay - 140

Switched at Birth and Kinship Implications - Essay Example Mary and Norbert Miller were given the biological daughter of Sue and Kay McDonald and vice versa. This paper explores kinship implications of the switch, on the daughters, Sue McDonald and Marti Miller, as well as, the rest of the family unit. After learning about the exchange at the age of 43 years, Sue McDonald, the Millers’ biological daughter, and Marti Miller, the McDonalds’ biological daughter, got to speculate on their relations with both the adoptive and biological families. When Sue got to meet her biological parents, she noted that they were as eager as she was to know her and embrace her as part of the family. However, despite her admiration of the big family she always wanted to be a part of, she could not right away establish a relationship with them, although this has gradually happened over time. She remains close to her adoptive parents than her biological ones and although she is different from the adoptive family by being tall, skinny, and studious, K ay and Sue McDonald remain immensely close to her. However, Sue describes her relationship with her adoptive brother, Bob, as strained, since they did not have anything in common. The rift between them became even larger when Marti came into the picture, because they share a natural social ease, among other attributes (Chicago Public Media and Glass, n.pg). Marti Miller’s case also takes a path almost similar to that of Sue McDonald. She grew up as the sixth born child, in a family of seven children, and stood out from the rest. While all the Miller kids were serious and bookish, she was the jovial one, who engaged in numerous social activities at school including cheerleading. As she speculates on her upbringing as a Miller, she indicates that she was not that close to her adoptive mother, but had a cordial relationship with the parents just like the other kids in the family.  

The Airline Organization In Malaysia Commerce Essay

The Airline Organization In Malaysia Commerce Essay This essay reviews and examines the management operations in organizations, using the airline organization in Malaysia; Air Asia as our case study. In assessing or reading this essay, one will definitely come across certain terminologies which are not frequently used and not suitably applicable to our everyday lives, and therefore one may find it difficult to absorb and concur the real point of the essay. Such terminologies may include work organization, management, unemployment, management operations Etc. This concerns a part of the business or organization operations whereby they try to increase or maximize customer satisfaction by using the minimum amount of resources possible, e.g. in the case of an organization like Air Asia, they have being ranked as one of the top low-cost airlines world-wide. Their Low-price compared to other Airlines helps in motivating people to opt for Air Asia over others. Thereby, they increase the customer satisfaction while the try to expend the list amount of resources possible for this to be economically efficient for the organization. 2. Motivation is like an action which triggers or helps in the activation of a kind of behavior which is set for higher standards (goal-oriented behavior). When a manager motivates his/her workers, it is usually in most cases with the aim of achieving a higher set of goals for the organization. This motivation may take place under various circumstances and also in a variety of formalities, which include; Increasing Job satisfaction of the employees This can be achieved through things like increasing the workers salaries, upgrading their working conditions, better benefits and pension allowances and so on and so forth. First of all, a goal is an objective which a person intends to achieve in most cases, within a stipulated amount of time. Goals are set for various purposes. For example, some people set goals and then intend to strive to achieve that it within a stated period of time. The limited acts a form of motivation and pushes them to strive harder in achieving the goal. One of the most notable of the methods of goal settings is the SMART plan. SMART represents; Specific; The goals should be specified for easy rectification. Measurable; They should be quantifiable not uncertain. Attainable; They should be things that can be reached or attained within the stated period of time. Realistic; They should be somewhat as a fantasy or a dream but should be achievable. Time-line; There should be a stipulated period of time within which one should be able to achieve the goal. 3. CONFLICT RESOLUTION Conflict is a state of opposition between persons, ideas or interest. Whenever we want to work with people conflict is inevitable because we all come from different background, culture generation and we all have different believes and value. Each of us brings with us different views on about everything WAYS OF MANAGING CONFLICT 1 Accommodating: This is whereby you allow the other party to certify there consign and neglect your own 2 Collaborating: This means cooperating with the other party to understand there consign and effort to find a mutually satisfying solution. 3. Compromising: Attempting to resolve conflict by identifying solution that is partially satisfactory to both parties both completely satisfactory to neither. 4. Avoiding: Not paying attention to the conflict and not taking any action to resolve it. 5. Forcing: using your formal authority to satisfy your own consign without regard to the other parties consign WAYS OF RESOLVING CONFLICT 1. Arbitration: This is process whereby a third party is involved who has being invited by the conflict parties to propose the solution 2.Seek Mediation : Is a process whereby a third party consults with those involved in a conflict to see if the problem can be presenting in a way which facilitates a resolution, the mediator may simply listen and ask questions 3. Apply authority or force: If mediation, conciliation and arbitration do not work or the parties are not willing to try them, conflict can be resolved in a fashion by one party imposing his solution through authority.(I.e. Manager) this settlement will resentment amongst the workers at the receiving end both sometimes this is the only way to resolve conflict and save time. 4. Organizational structure depicts how jobs and official endeavors are formally broken down, grouped and carried out cord natively. Here are the types of organization structures; Simple Structure This is more commonly associated with smaller business such as the sole proprietorship and others like that. This is because; it is more functional when applied in an organizational setting with few workers. It is fast and flexible and also relatively cheaply applicable. Its major demerit involves the fact that it is relatively unsuccessful with other organizations with a larger workforce. Bureaucracy It is mainly characterized by a strong standardization technique such as highly formalized rules, strong hierarchal system and chain of command. The Matrix Structure This is departmentalized into 2; functional and product. The most outstanding and easily recognized structural feature of the matrix is that it breaks the unity-of-command concept. How people are managed Directing making decisions embodying decision in instruction and serving as the leader of the enterprise Organizing establishing structures and system through which activities are arranged Planning out ling the policy, objectives and resultant things to be accomplished. Time management is the process of monitoring, analysing and revising, you plan unit it work, effectively planning as a skill that takes time to acquire. Prepare tomorrow s schedule before you get to the office in morning Coordinating this is important stage consists of interacting the various part of work .it involves coordinating the various job, roles and responsibilities of yourself and others staff. 5. The Internet, especially that of the 21st Century is super-fast, has a very high flexibility and can be used for the efficient conduction of all kinds of transactions that goes on between suppliers, consumers and even multinational companies. These characteristics of the internet enable it to bring heavy positive returns to these organizations. For example, things like purchase orders, transportation of goods notifications, requisition letters Etc. which were initially sent and received through post-mail can now be accessed online via electronic mail through the internet. A customer-oriented organization, favors and elevates the customer above other things, it believes that the customer is always right. A production-oriented organization focuses mainly on production as their primary driving force and that is their top priority. 6. LEADERSHIP Leadership is the power to influence a meeting towards the success of destination. MANAGEMENT Management is the functions of authority underlying in assigned formal rate to receive compliance from organizational members. People should be managed using a type of management method known as Management by consensus. Consensus as we all know has to do with mutual agreement involving everyone therefore, management by consensus is a type of management whereby everyones opinion is taken in for consideration and then a decision is taken based on everybodys consensus. This helps in giving people a feeling of importance and also gives them a role to play. TYPES OF LEADERSHIP Autocratic leadership Bureaucratic leadership Democratic leadership Cultural leadership Strategic leadership Situational leadership Participative leadership TYPES OF MANAGEMENT Management by information system Management by organizational development Management by exception Management by walking around Management by performance Management by consensus Management by decision models COMPARE AND CONTRAST VARIOUS TYPES OF MANAGEMENT AND VARIOUS STYLES OF LEADERSHIP -THAT TRANSLATES INTO THE WAYS PEOPLE ARE MANAGED. Widening their network looking for mutual benefit or helping others selflessly. An appraisal system using performance indicators and objectives as the basis of appraisal. Information control keeping people informed about issues which affect them. Possessing good negotiating skills aiming for win/win outcomes Resources control allocated on the basis of business priority. Job seniority giving clear instruction for tasks . Having and ability to get people to communicate by offering confidential support Giving personal praise on the basis of good performance Involving others welcoming and utilising others ideas Managing access to people on the basis of need and business priority . Rewards and punishment using fairly and transparently based on an objective criteria. 7 Group entails any number of persons who interrelate with one another, who are mentally conscious of one another and recognize themselves as a group (Mullins, L.J. 2005). While teams denote groups that have familiar objective and identify that their individual achievement is hanged on the others. A group consists of all kinds of persons. The way individuals interact and interrelate shapes their success. The manners in which persons behave in groups differ. Some individuals are helpful and supportive, others are more worried about getting the task done, and yet others can initiate friction or dissonance inside the team. Managing a project team has various parts. One of the most vital is organizing and setting up that project team. If one makes the right decisions when organizing his/her project team, he/she will be steps away from achieving the group project. Make a list of the tasks that required to be completed to make the project a achievement. If you arent certain exactly what wants to be done to complete the task, now is the moment to go to your manager and get that explained. Step 2 Place a timeline for your task. If you have not been given a cut-off date, then you will require to put one, cum any erstwhile landmark inside the task. You will also want to set timelines for the responsibilities inside the mission, making certain that you are finishing the tasks in chronological command. Step 3 Locate the inputs that you want to make your task occur. Ensure that you will have entrance to any apparatus you want to compose your task an actuality. You have to converse this as soon as achievable with administration so you will have all that you want by the moment the task is ready to commence. Step 4 Generate a catalogue of responsibilities that you will want to fill inside your group. For example, you may want two sales persons and a marketing supervisor to produce your team. Again, each of the responsibilities, catalogue the tasks that this individual will be working on during the task. Step 5 Decide who in your business will labour best on your mission team given the responsibilities that you want to fill and the tasks that must be completed. Get the best individuals on board with you, keeping in mind who works well together when your team form. Step 6 Converse the arrangement amid your project team as soon as feasible. This is the last step in institute of a flourishing project team. Ensure each individual recognizes what they will do independently and what the team is trying to achieve as a whole.

Theme of Racial Prejudice in Harper Lees To Kill a Mockingbird Essay

How Does Harper Lee Develop the Theme of Racial Prejudice in the Novel â€Å"To Kill A Mockingbird†? â€Å"To Kill A Mockingbird† by Harper Lee is a novel set in the 1930s in a racially prejudice town called Maycomb County. A black man is accused of raping a white girl, and although it’s clear that he did not do it, the all white jury refuse to take a black man’s word over a white girl’s. Through the innocent eyes of an eight year old girl, the theme of racial prejudice is developed throughout the novel, although at times she is oblivious to it. In this essay I am going to discuss how Lee develops the theme of racial prejudice in the novel â€Å"To Kill A Mockingbird†. From the start of the novel, the reader gets the impression that Maycomb County hasn’t changed its views for many years. In chapter one, the narrator makes the comment, â€Å"Maycomb’s ways: closed doors meant illness and cold weather only.† The word â€Å"ways† suggests that the town is quite rigid in their habits and â€Å"closed doors meant illness and cold weather† implies that their habits are old fashioned, as only allowing closed doors in certain circumstances is rather old fashioned thinking. In addition to the town having time-honoured habits, they are also very stuck in their ways when making accusations. For example, when people’s chickens and pets were found mutilated, the culprit Crazy Addie eventually drowned himself, but people â€Å"still looked at the Radley Place, unwilling to discard their initial suspicions.† This indicates that the town’s people are stubborn in their beliefs and refuse to acknowledge the tru th if it’s not what they initially assumed. This would encourage discrimination against individuals. Maycomb County’s beliefs are provoked by the social structure in... ...ps deliberate because mockingbirds are a type of finch and this promotes the idea that Atticus sees the mockingbird of the novel (Tom Robinson) as part of the family to be protected. An example of further symbolism used in the novel is when Scout and Jem build a snowman made up of mostly mud rather than snow. He continued to add more snow and mud to it thus making the snowman change colour. This represents how irrelevant the skin colour of a person is in contrast to the beliefs of the people of Maycomb County. In conclusion, Lee uses various techniques to develop the theme of racial prejudice in the novel â€Å"To Kill A Mockingbird† such as the personalities of characters, the racist comments made by the characters, and symbolism. Lee effectively highlights racism to the reader and successfully encourages the reader to sympathise with the victims of discrimination.